Intersport motivated runners to use any running app and run in the shape of their brand logo. Users who shared their routes on their social profiles, got a discount on running gear. The further they ran, the bigger the discount they got in the shop.

Silver Clio 2016 - Clio Sports. 
Cannes Lions 2015 finalist (Media). 
Best Ads on TV - Best Interactive of the week
PIAF 2015 - Gold @Creative Sales and Sales Support
PIAF 2015 - Silver @Audience engagement
PIAF 2015 - Bronze @The Principle of Game
Czech ADC Silver and Gold
Mentioned by Sir Martin Sorrell in his list 'Future of Retail Advertising'

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