Intersport motivated runners to use any running app and run in the shape of their brand logo. Users who shared their routes on their social profiles, got a discount on running gear. The further they ran, the bigger the discount they got in the shop.
Silver Clio 2016 - Clio Sports.
Cannes Lions 2015 finalist (Media).
Best Ads on TV - Best Interactive of the week
PIAF 2015 - Gold @Creative Sales and Sales Support
PIAF 2015 - Gold @Creative Sales and Sales Support
PIAF 2015 - Silver @Audience engagement
PIAF 2015 - Bronze @The Principle of Game
Czech ADC Silver and Gold
Mentioned by Sir Martin Sorrell in his list 'Future of Retail Advertising'
