Fanstars
Fanstars became a movement that engaged Czechs fans around the world. Thousands of fans from the Czech Republic and another 18 countries worldwide cheered on the athletes with thousands of messages of support, with every single athlete responding at least once. Fanstars created the largest digital platform of direct communication between athletes and their fans in the history of Olympic sport. The Czech Republic had its most successful Winter Olympics in history, with four of the six medal winners attributing their success to the support they received from Fanstars.